Galerie Juliette Jongma opened its doors in 2004. It was the first gallery for
contemporary art to establish itself in the De Pijp area of Amsterdam, which
has since developed into an important spot on the city’s contemporary art map.
The gallery focused on collaborations with international artists in an early
stage of their careers, often through its close engagement with Amsterdam’s
international residency programs, like De Ateliers and the Rijksakademie.
Its main concern was the development and promotion of young artists in the
international arena, through its participation in art fairs, and its extensive
institutional and collector network.

The gallery produced around seven exhibitions a year, and presented a host of
contextual activities, like the production of publications, performances, talks
and screenings, and actively engaged with educational institutions like
Amsterdam’s MA Sandberg Institute and the Art and Research MA program
at the Rietveld Academy.